Aiden Choles is the managing director of The Narrative Lab, a niche organisational development and applied research consultancy based in Johannesburg. With degrees in psychology and theology, Choles has traversed industries and established careers in Secondary Education, Human Resource Management, Public Speaking, Facilitation, Change Management, Research and Consulting. Prior to getting TNL off the ground, Choles trained as a narrative therapist, which inspired a deep curiosity about how people think and make sense of their lives. Since people spend most of their time at work, Choles set out to explore the question of ‘why shouldn’t workplaces provide a sense of meaning and purpose?’ Using methods that focus on eliciting and capturing people’s stories, Choles has in the last 11 years, listened to well over 10,000 stories across multiple industries. As such, he is a pioneer in bringing business narrative and storytelling into mainstream corporate South Africa. With specific focus on the use of Business Narrative as a diagnostic and intervention tool, Choles has conducted successful projects with blue chip companies such as Anglo American, Nedbank, Standard Bank, PricewaterhouseCoopers, Deloitte, Harmony, Sasol and Vodacom, to name a few. Choles is an astute writer, having published a number of books and articles in international journals.
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AREAS OF EXPERTISE:

  • Participatory Narrative Inquiry 5stars
  • Narrative Coaching  4stars
  • Facilitation 4stars

EDUCATION:

  • MTh (UNISA) –Specialising in Narrative Therapy
  • B(Hons) Psychology (WITS)

AREAS OF RESEARCH AND CONSULTING INTEREST:

  • Organisational culture
  • Team effectiveness
  • Humanity in the workplace
  • Dominant storylines that affect effectiveness and health

RECENT PROJECTS:

  • Change Readiness (Participatory Narrative Inquiry into organisational culture readiness for turnaround strategy) at a large FMCG organisation
  • Team Effectiveness Alignment (Team Story Facilitation) for Sales and Marketing Management Team of multinational healthcare provider

RECENT BLOG POSTS:

INDUSTRY SPECIFIC EXPERIENCE:

  • Finance, Mining, Education, FMCG, Legal
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